mumderful is an editorial-style experience designed to capture motherhood with softness, intention, and depth.

Where florals, light, and connection come together — creating space for something real to unfold.

A Mother’s Day experience by la florista, featuring a short portrait session with your children in a softly styled space, alongside a curated flower bar offering optional arrangements to take home.

This is not about perfect poses.


It’s about presence

Step into a soft floral studio designed to celebrate motherhood.

Each mumderful experience includes:

  • A short potrait session

  • Two edited images

  • Polaroid keepsake

  • Mumderful postcard

  • Short behind-the-scene video

  • Access to the floral bar

ONLY 16 SESSIONS

  • Sunday 26 April 2026

  • Location: Bohemia Bay Studio, Cheltenham

  • Duration: 15 minutes per session

  • $195 per session

Motherhood isn’t one thing.
It can look like many forms of care, connection, and becoming.

Whether you are a mother, soon-to-be, a step-mum, a carer, or someone who holds that role in your own way —
you are welcome here.

You are mumderful.

After your session, you’re welcome to spend time at the mumderful Flower Bar, where a curated selection of seasonal blooms will be available.

Create a small bouquet to take home, available from $25.

YOUR TEAM

Annelies

With over 15 years’ experience in marketing and creative direction, Annelies has led multi-million-dollar campaigns and brand launches across the property and lifestyle sectors.

Known for her strategic thinking and strong eye for detail, she brings together storytelling, styling and visual direction to create thoughtful brand experiences.

mumderful brings together her love of flowers, imagery and meaningful moments.

Founder & Creative Director

Laura Alicia

For Mother’s Day, Laura Alicia has stepped away from her Melbourne studio to collaborate with la florista bringing mumderful to life through a beautifully considered pairing of photography and florals.

With over 20 years’ experience, her style is defined by a warm, relaxed and quietly confident approach.

Hailing from Mexico, she brings a refined, intuitive perspective to maternity, newborn and family portraiture - capturing moments that feel natural, joyful and effortlessly elevated the kind you’ll return to, again and again.

Photographer 

Only 16 Spots I 26 April I Book Today